课程已归档

Digital Entrepreneurship

提供者 Prof. Dr. Katharina Hölzle, Dr. Robert Rose, Valeska Maul, Nina Bachmann

列出的学习单元属于课程Digital Entrepreneurship。您想访问所有课程内容吗?

Week I — Principles of Digital Entrepreneurship Research

The first session, 'Introduction to Entrepreneurship Research,' gives you an overview of entrepreneurship and digital entrepreneurship in particular. We will discuss aspects of the entrepreneurial process, types of entrepreneurship, what digital innovation is, and how entrepreneurship can help us address today's grand challenges. In the second session, 'Scientific Principles in Entrepreneurship Research,' you will learn about the 'tools of the trade' in management and entrepreneurship research. That is, how to assess a paper, which research designs should I know of, and where and how can I retrieve reliable scientific evidence.

Week II — Looking at the Digital Entrepreneurship Journey

In the session 'Entrepreneurial Process & Tools', we will give you a very brief overview on entrepreneurial tools. Throughout the session, we put these tools into context, and show you at which point in the entrepreneurial process ventures can apply them. For the session 'Entrepreneurial Mindset,' we will discuss the individual ABCs of entrepreneurship, that is, the [a]ffect, [b]ehavior, and [c]ognition of individuals. For each of these facets, entrepreneurship research offers insights on what makes for successful entrepreneurial activities and which role digital technologies play for such.

Week III — Beyond the Digital Entrepreneurship Monomyth

Whether it may be in teams or between teams, in start-ups or organizations, face-to-face or virtual – entrepreneurship is very much a matter of how people can work together towards a common goal. Our fifth session, 'Collaboration in Entrepreneurship,' gives you an overview of the means and modes of collaboration in digital entrepreneurship. In our session 'Female Entrepreneurship,' we take a closer look at what role demographic diversity plays for successful venturing. The majority of anecdotal knowledge we are frequently exposed to regarding successful entrepreneurs revolves around male, white, and young high potentials, who took their chance and built unicorn ventures from their garages. On the one hand, there are prominent success stories that match just this pattern, resulting in a 'universal start-up monomyth' (Ethan Mollick, 2020). On the other hand, most founders are much more diverse.

Week IV — Digital Entrepreneurship in Perspective

Our seventh session, 'Entrepreneurial Ecosystems,' will show you that entrepreneurs and startups do not work in isolation. In fact, every entrepreneurial actor relies on complex and interdependent relationships with other startups, organizations, or institutions. This can involve questions of funding, supply chains, or platforms entrepreneurs rely upon. The emerging patterns among these actors can be described as entrepreneurial ecosystems. For our final session, 'Impact Entrepreneurship,' we will talk about how entrepreneurial endeavors can not only impact the industry but society as a whole. Entrepreneurial efforts have been put forth as a driving force to find solutions for today's economical, ethical, social, and environmental grand challenges. 'Impact entrepreneurship,' as well as its antecedents, conditions, and consequences, is a phenomenon still relatively new to entrepreneurship research and practice, and at the same time, increasingly relevant.