In his 2011 book “Exposing the Magic of Design”, designer Jon Kolko described that synthesis results can often seem “magically derived” from the outside. Synthesis is, on the contrary, an intense, in-depth process. In this short podcast, we will talk more about the theoretical background and context of synthesis. So - if you are interested in the reasoning behind this sensemaking process, this 15 minutes podcast is made for you. If your are looking for more action-oriented advice, go on to the next videos.
You can subscribe on Apple Podcasts or search for "From Synthesis to Creative Ideas" wherever you get your podcast.
You can also download the audio file here: Synthesis Theory Podcast
Or download a text summary: Text Summary and References
