Inspirations for Design: A Course on Human-Centered Research

1. 00:01What is design thinking and why is it important?
2. 00:04Suppose you want to help people
3. 00:06to take better care of their health,
4. 00:09or you wish to improve the experience of daily commute
5. 00:11to work,
6. 00:13or suppose you work at a bank
7. 00:15that wants to help teenagers with their financial
8. 00:17planning in an organic and convenient way.
9. 00:21How do you go about solving these challenges?
10. 00:24When we face a problem,
11. 00:25our initial reaction is
12. 00:26to start to think about possible solutions
13. 00:29based on our own experiences and expertise.
14. 00:32We might have a lightbulb moment
15. 00:34and come up with a great idea:
16. 00:36Once implemented it may succeed or fail
17. 00:39in solving the problem that people have.
18. 00:42When applying design thinking,
19. 00:44instead of thinking about possible solutions
20. 00:46right away,
21. 00:47we taking human-centered approach
22. 00:49and try to start by discovering people's hidden needs.
23. 00:53In this way, we make sure
24. 00:55that the solutions we create
25. 00:56will be meaningful and helpful to people.
26. 00:59Design thinking
27. 01:00is a powerful tool for tackling the unknown.
28. 01:04It starts with finding inspiration
29. 01:05through careful observation and qualitative research.
30. 01:09After interacting with people we wish to design
31. 01:11for and learning about them,
32. 01:13we then create solutions and possibilities for the needs
33. 01:16we discovered.
34. 01:17The next step is to create simple models of our idea
35. 01:20and test them with the people that we designed for.
36. 01:23Our aim is to hear their feedback,
37. 01:25and refine our solution or create new ones if needed.
38. 01:29Instead of solving problems with purely technological solutions,
39. 01:33or focusing on what is economically viable,
40. 01:36we begin by placing a strong emphasis
41. 01:38on what is meaningful and desirable to people.
42. 01:42You want to make sure that we create solutions
43. 01:44that are valuable to people first,
44. 01:46then we can apply the technology
45. 01:48and business models that would support them.

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