Human-Centered Design: From Synthesis to Creative IdeasKaren von Schmieden, Mana Taheri, Lena Mayer
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Expert Talk: "Identifying Insights" by George Kembel

Time effort: approx. 3 minutes
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About this video

George Kembel is talking about "insights" here. In design thinking, this is a term that practicioners often use to refer to a surprising element and its context in a user's life. In our course, we use the term "golden nugget" in a similar way. Design thinking novices as well as experts may struggle with picking a good insight or golden nugget from the large amount of data they gathered: How do I know if I picked something worthwhile? George Kembel explores this topic in this expert talk.