Beyond Brockhaus Thinking: With Design Thinking to a Networked Culture

Design Thinking is an innovation approach, which evolved through the past 12 years from a university program at Stanford and HPI Potsdam to a globally respected and universally applied set of methods and tools for supporting and driving change towards a networked culture in organizations. The course is an introduction to the core principles of Design Thinking, explains its cultural impact and inspires to actively use Design Thinking at the organizational level.

The course is valuable for decision makers, who want to get an idea about the strategic underpinnings of design thinking. They will learn the terminology and get a better understanding, why and how to use Design Thinking to make the transformation towards a networked organization.

The course is not a substitute for a real design thinking-workshop, which will give - at its best - the deep and diverse team experience in a creative environment to the participants. But it helps, to get a better understanding of the core concepts behind Design Thinking and supports the development of their transformational strategy.

Seit 18. Juni 2019 im Selbststudium
Kurssprache: English
Advanced, Beginner



Design Thinking has gained its first popularity as a method-kit to further advance user-centric product development processes and has been extended to user-centered service design and the experience of new offerings. But more importantly, it has developed into a strategic approach of human-centered organizational transformation based on agile principles.

This course will introduce you to the core principles of Design Thinking beyond the process-level and will help you to shape your understanding of why and how to use Design Thinking at the organizational level. Furthermore, you will understand that Design Thinking is also consisting of (teamed) leadership and spatial change towards a networked organization.

This course is designed for individual work, understanding and reflection. However, as reflective practitioners we want to invite you to discuss and shape the strategic discourse about Design Thinking together with us.

Course characteristics:

  • Language: English
  • Starting from: May 8, 2019
  • Course end: June 11, 2019
  • Duration: 5 weeks (2 - 3 hours per week)

Target group:

  • Professionals, freelancers and consultants working in design, innovation, strategy, and business development
  • Middle and Senior Managers
  • Decision- and Change-Makers
  • Everybody who is interested in innovation, organizational change and transformation, lean and agile

Course requirements:

  • None. However, you will profit from prior experience with Design Thinking (starting from having taking part in a teaser-workshop up to being an experienced Design Thinking-practitioner) as this online learning course is targeted on reflection of practice.

Course Outline:

Module 1: Zooming Out - The Outer Strategic Picture In week 1 we would like to introduce to you the strategic vision that goes beyond the innovative power of an individual (From IQ to WeQ) and to further extend this to an organizational level.

Module 2: Collaborative Space The most important component of making change visible in an organization is to change the material layer of organizational culture as tangible artifacts above rituals/behaviors and values/assumptions. In week 2 we want to discuss with you the visible strategic frame of change.

Module 3: Creative Power of Teams Diverse teams build on a broad array of functional roles is considered key to team building in innovative environments. In week 3 we want to tap into diversity beyond this criteria and address issues around personality and areas of expertise. We will also discuss the concepts of team(ed) leadership and leading teams-of-teams in Design Thinking.

Module 4: Iterative Process for Co-Innovation Introducing and implementing Design Thinking is quite often limited to the process-level and is more often used as a creative means to produce ideas. We would like challenge this perspective by introducing our model of co-innovating developed in our academic programs. In week 4 we will discuss the iterations build on gaining inspirations and insights, co-creating within an innovation network and implementing ideas into new business designs.

Module 5: Zooming In - The Inner Strategic Picture In week 5 we want to zoom in with our participants and share & develop key strategic steps into the future of a networked organization build around Design Thinking principles.

Recap & Reflect: “Everything is a prototype.” At the end of the course we want to discuss with you your take-aways in order to shape the strategic discourse about Design Thinking for the future.

Reflective Work:

The course will be accompanied by some practical tasks to reflect on the introduced concepts and approaches. We are inviting you to actively discuss your experiences and thoughts with the community and - of course - us.

Final Note(s):

  • "Strategizing includes also knowing what not to do." Thus, course is NOT a task-based approach to build your skills within the Design Thinking-process by focusing on single steps by introducing tools and instruments such as how to conduct interviews, how to ideate or how to make your ideas tangible. It is not a practical introduction to Design Thinking. If you are interested in these practical tips and tricks as hands-on advice on HOW to conduct design thinking-projects starting with design-led research with qualitative interviews, synthesize your findings into ideation and/or how to build low-resolution prototypes we would like to refer your to the other practical MOOC’s on this platform. Instead this online course will focus according to Sinek’s golden circle on the strategic level of WHY and WHAT design thinking principles can be used for.
  • “Approach everything with an open mind.” is our credo for what we do in Design Thinking in general and specifically in this online course: We want to create an open forum of exchange of thoughts, opinions, questions and reflections with regard to the strategic discourse about Design Thinking principles.


  • General Information:

    Information about the Online Learning Course
  • Week 1 - Zooming Out:

    The Outer Strategic Picture
  • Week 2 - Collaborative Space

  • Week 3 - Creative Power of Teams

  • Week 4 - Iterative Process for Co-Innovation

  • Week 5 - Zooming In:

    The Inner Strategic Picture
  • Wrap-Up, Feedback & Feedforward:

    Summary of questions, learnings & findings; Feedback about Online Learning Course; Potential next steps
  • Announcement Videos

  • Global Design Thinking Survey:

    Thank you very much for taking part in our worldwide survey about Design Thinking practice in organizations. It will take approx 10 minutes to fill in the survey. We already run a more comprehensive survey last year and focus on some specific questions in this short version. All data will solely be used for research purposes, handled anonymously, and will not be transferred to third parties. Your answers will feed into our global survey on Design Thinking practices in organizations, which will be published around summer this year! We will keep you updated so you can read the study as one of the first!

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Der Kurs ist kostenlos. Legen Sie sich einfach ein Benutzerkonto auf openHPI an und nehmen Sie am Kurs teil!
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18. Juni 2019
8. Mai 2019


Der Kurs wurde mit durchschnittlich 5.0 Sternen bei 2 abgegebenen Stimmen bewertet.

Anforderungen für Leistungsnachweise

  • Die Teilnahmebestätigung erhält, wer auf mindestens 50% der Kursunterlagen zugegriffen hat.

Mehr Informationen finden Sie in den Richtlinien für Leistungsnachweise.

Dieser Kurs wird angeboten von

Dr. Claudia Nicolai

Dr. Claudia Nicolai ist Co-Direktorin und akademische Direktorin der HPI School of Design Thinking in Potsdam. Gemeinsam mit ihrem Team gestaltet sie die akademischen Programme für die Teilnehmer, die Design-Thinking-Coaching-Programme, entwickelt mit Partnerinstitutionen (Unternehmen, Non-Profit-Organisationen und Forschungseinrichtungen) Innovationsprojekte und forscht zu Business-Design, innovativen Arbeitsplätzen, Führung und Teamwork. Claudia ist auch für die Zusammenarbeit mit internationalen akademischen Institutionen im Bereich Design Thinking und verwandten Bereichen verantwortlich. Sie hat die D-School Genovasi in Kuala Lumpur / Malaysia und die HPI D-School an der University of Cape Town in Südafrika sowie das internationale Biothinking-Programm an der Charité mitgestaltet. Derzeit ist sie an der Entwicklung von Design Thinking-Schools in Mittel- und Lateinamerika (Mexiko und Chile) beteiligt. Sie unterrichtet(e) als Gastprofessorin / Assistenzprofessorin an der Universität Witten / Herdecke, der RWTH Aachen, der Universität der Künste Berlin, openlab / Stockholm und der Elisava School of Design / Barcelona. Neben dem Lehren und Lernen leitet sie die Design Thinking-Forschung an der HPI D-School mit drei finanzierten Forschungsprojekten in den Bereichen Innovationsnetzwerke, Zukunft der Arbeit und Teamführung. Sie ist auch bestrebt durch eine enge Zusammenarbeit mit Schulen sowie internationalen Leadership-Programmen (z. B. Montessori Schulen, Young Global Leadership Program der Melton Foundation) Einfluss auf zukünftige Bildung, Change-Management und Unternehmertum zu nehmen. Sie dient als Mentorin beim Startupbootcamp, Impact Hub und verschiedenen Startups. Claudia studierte Betriebswirtschaftslehre, Wirtschaftswissenschaften und Sozialwissenschaften und promovierte im Bereich "Strategische Innovation". Sie hat Erfahrungen durch die Gründung ihrer eigenen Unternehmen ebenso durch ihre Tätigkeiten als strategische Beraterin und als Business Manager im Bereich Konsumgüter gesammelt. Sie liebt es, Teilnehmer und Fachleute zu ermutigen, Innovatoren, Unternehmer und Change-Agents zu werden.

Prof. Ulrich Weinberg

Seit 2007 Leiter der School of Design Thinking am Hasso-Plattner-Institut in Potsdam.
Studium: Kunst, Design, Philosophie und Kunstgeschichte in München und Berlin. 1980 bis 1986 tätig im Bereich TV-Design bei öffentlichen und privaten Produktionshäusern. Seit 1986 spezialisiert auf 3D-Computeranimation (u.a. bei mental images, ART+COM) in künstlerischen, technischen und wissenschaftlichen Projekten für Unternehmen wie ARD, BMW, Daimler Benz, Siemens, Schering, Telekom, ZDF. Gründer der Unternehmen TERRATOOLS und CYPARADE mit Fokus auf 3D-Animation, Simulation, Crossmedia-Projekte und Computerspiele. Seit 1994 Professor für Computeranimation an der Filmuniversität Babelsberg. Für vier Jahre deren Vizepräsident für Forschung, Entwicklung und internationale Beziehungen. Seit 2004 Visiting Professor an der Communication University of China CUC in Peking und dort seit 2014 Ehrendirektor des Design Thinking Innovation Centers. 2014 bis 2018 ehrenamtliches Vorstandsmitglied der Deutschen Gesellschaft für Qualität DGQ e.V., im Beirat von TEDx Berlin und seit 2015 Mitgründer der WeQ-Foundation und deren ehrenamtlicher Vorsitzender. Seit 2017 ehrenamtlicher Vorsitzender der Global Design Thinking Alliance GDTA. Co-Autor mehrerer Bücher, Autor von „Network Thinking – Was kommt nach dem Brockhaus-Denken“.