Beyond Brockhaus Thinking: With Design Thinking to a Networked Culture

1. 00:03So one of the things we were asked quite
2. 00:05often through the last use was, what is our first step?
3. 00:09What can we do as first thing to start a change process in the organization?
4. 00:14And usually what I would answer is
5. 00:16think of your space and start what I would call a protected space to fail.
6. 00:22Look at your conference rooms and try to redesign it in a way that is suitable
7. 00:27to teams and create something where people can try out all the three core elements,
8. 00:34new environment, intuitive processes and also collaborative work.
9. 00:40And it should be protected also
10. 00:43in the sense that there is no
11. 00:45punishment for any crazy idea which is happening there.
12. 00:48No punishment, but also no incentives.
13. 00:52And building on that also allow the teams
14. 00:55to pick something that's meaningful to them.
15. 00:57So don't impose a challenge on them that they have to deal with, because
16. 01:03otherwise, they can't experiment around also playfulness and trying things out.
17. 01:08And they also won't take ownership
18. 01:10of the whole project because it has never been their problem in the first sense.
19. 01:14So therefore, meaningful challenges as
20. 01:17a grassroots strategy to come out of the team member's ideas, brains and heads.
21. 01:23And if you then talk later to those organizations who have started this kind
22. 01:27of processes, that are running kind of protected space to fail.
23. 01:32You'll figure out that the people are running through this environment
24. 01:36and through the new experiences will return back to the normal office space.
25. 01:40And they liked it usually so much that they start changing their whole environment,
26. 01:45their own environment, talking to their colleagues
27. 01:48and rearranging the way how they do things, rearranging probably their
28. 01:52conference room, and starting to spread the word.
29. 01:57So that feels somehow like a virus,
30. 02:00like a healthy virus, which is spreading through the organization.
31. 02:03So we've seen organizations,
32. 02:05companies like having this little nut-shell of protected space and then growing
33. 02:10into the first floor and then another floor and then the whole building.
34. 02:14And all the sudden you see the whole
35. 02:16organization somehow infected by this new kind of thinking.
36. 02:20But what we've also noticed over a longer period of time is that,
37. 02:24yes, then the institution is kind of running with a new mindset.
38. 02:29But sooner or later, you see the rest of the Brockhaus
39. 02:33thinking are getting stronger and stronger and stronger.
40. 02:36And so what we need is somehow refreshment booster injection of design thinking
41. 02:42to refresh the minds of the people, to get them more back into an agile mode.
42. 02:48And this pattern of emergent strategy that we actually do see an organization
43. 02:53also want to foster is also reflected in our recommendation when it comes to
44. 02:58get to the future skills that are actually needed to become a networked organization.
45. 03:04Also for a person working there,
46. 03:06because it's not something that you can learn in one day, two day or three days
47. 03:10training and then you are done for the rest of your life.
48. 03:13It's actually the other way around
49. 03:15it's the approach of lifelong learning and also getting those fresh injections
50. 03:20also from the outside, there might be new methods that might be
51. 03:23new concepts that you have never been trying out.
52. 03:26So therefore, this room for experimentation within
53. 03:29the organization is needed for the whole time.
54. 03:32These spaces you create for new experiences is a little bit similar
55. 03:37to what we have here at the School of Design thinking.
56. 03:40It is a place for de-learning because
57. 03:43we're all so trained to think in rigid structures and linear structures that it
58. 03:49actually takes a while, that you will learn this new kind of habits.
59. 03:53This new kind of skills.
60. 03:54And this is also the place to develop the new skills further on.
61. 04:00We started actually some years ago with a focus on creative confidence.
62. 04:05We want to make every person more creative
63. 04:08and being really creative on and confident on their own, create creative power.
64. 04:14No matter if I'm a lawyer,
65. 04:16if I'm a medical person, if I'm a business person, if I'm a creative person.
66. 04:21Everyone has this kind of creative power.
67. 04:23What we're focusing much more now is, we are focusing on the collaborative creativity,
68. 04:30the collaborative intelligence and building bridges and bringing people
69. 04:35together and joining forces, which ends up with a much higher level of creativity.
70. 04:41And this development is also reflected
71. 04:43in our learning model that we have been designing here for us
72. 04:47at the HP D-School, that actually ties all together to meet
73. 04:51our competency in terms of being able to take reflective action in a team.
74. 04:57And this actually rests on four pillars.
75. 05:00And just one of those four pillars is procedural knowledge and competency,
76. 05:05meaning that you are good in terms of new processes.
77. 05:09What typically design thinking is often reduced to, which is not just a process.
78. 05:14The second pillar is about gaining inspiration from new content
79. 05:19and developing yourself further in that field.
80. 05:22But the two others that are far more important than the two before mentioned
81. 05:26are the ones about personal development and also the team development,
82. 05:30leading to a new concept that actually is shared leadership.
83. 05:34And this you could also see as the development of WQ
84. 05:37skills. So we have the IQ skill set and all
85. 05:41of the people are coming with that in the process.
86. 05:45What will we do here at the school and also in the workshops?
87. 05:49And what you could do at your places, at your new spaces is to develop
88. 05:54the skills, the skill set,
89. 05:56which is not really developed yet, the collaboration skill set.
90. 06:01And actually, we have a lot of tools
91. 06:04to measure the IQ, the intelligence and the individual process.
92. 06:10But we don't have a lot, if at all
93. 06:14WQ tests so far.

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