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The Professional Track is an implementation program specifically designed for executives to use Design Thinking as a strategy to manage complexity in change processes. Experience the fundamental Design Thinking principles, apply to most impactful tools and agile methods and train your skills in your company project as Strategic Design Thinking Project Teamleader.

Register now for the upcoming course starting March 08, 21. Registration closes January 29, 21.

This online training experience is provided by the HPI Academy.

Self-paced since May 21, 2021
Language: English

Course information

What is the format of this program?
Three modules in the time span of three months each focusing the most important success factors in change management:
MODULE 1 (March 03 - 06, 4 days online)- Collaboration Culture
MODULE 2 (April 15 - 17, 3 days on campus) - Innovation Processes
MODULE 3 (May 19 - 21, 3 days on campus) - Strategy Implementation

Recommended time investment for direct application between the modules in the company: 20 % of your regular working time. Experienced Design Thinking coaches support off-campus time with one-on-one remote support sessions.

Each module is structured into 3 training phases to ensure optimal retention rates:
Day 1: EXPERIENCE the most impactful Design Thinking principles in deep dive exercises.
Day 2: APPLY Design Thinking methods and tools for working on a real business challenge provided by an emerging company from the Berlin StartUp network.
Day 3: TRANSFER acquired knowledge and skills to your own company developed during the course and get prepared to lead your company team to a human-centered solution that works.

What are my takeaways from this program?

  • You get an HPI certificate as „Strategic Design Thinking Project Teamleader“ that documents your skills to lead (multidisciplinary) teams in any Design Thinking project.
  • You immediately multiply your Design Thinking knowledge, and your company project team benefits from your learnings.
  • Your company project serves you as a blueprint for replication in your specific context.
  • You can create a real lighthouse project for the change goals of your organization. You receive comprehensive and exclusive working material including templates, inspirational inputs, method cardset, and program literature for long term integration into your daily business.
  • You get an automatic membership to the active executive alumni circle with access to research findings and exclusive alumni conferences. In the integrated programs you get to know the most recent findings of the extensive HPI-Stanford Design Thinking Research Program.

How much is the course fee?
EUR 10,000.– (plus 19 % VAT)
The Professional Track can also be booked as a company-exclusive bootcamp with a minimum of 20 participant.

How can I register for the course?
Register directly on our website here.

Who should attend this course?

  • Executives in organizations who want to use strategic Design Thinking to lead change processes.

  • Innovation catalysts who want to grow their teamleader skills in human centered and agile project work.

  • Project managers in charge of strategic projects.

  • Leading managers in key positions in areas such as R & D, sales, marketing, innovation, digital transformation, strategy, HR, production or design.

General knowledge of Design Thinking and an affinity towards human centered design is sufficient to attend this course. The application of agile working processes and collaboration in diverse teams are a part of the real world training that we will provide you.

Want to know more?
Download the course syllabus here and an information overview here.
Contact our course coordinator Julia Oberhofer via mail or phone (+49) 331 5509-565 or visit our course website.

Enroll me for this course

For this course, you must register directly with the course provider.


Course End
May 21, 2021
Course Start
Mar 03, 2021

Certificate Requirements

  • Gain a Confirmation of Participation by completing at least 100% of the course material.

Find out more in the certificate guidelines.

This course is offered by

Annie  Kerguenne

Annie Kerguenne is leading Design Thinking Strategist and Master Coach at Hasso Plattner Intstitute. She joined the HPI in 2013 to further develop the Design Thinking offer with formats for executives who want to implement the agile methodology in their working culture. Annie actively contributes to the evolution of Strategic Design Thinking as a leadership strategy for managing cultural change. Since more than a decade, she is also mentoring Startups in the area of identity building. She is contributing author in “Design Thinking Live” and co-author of “Design Thinking - the Agile Innovation Method”. Her Background: Interdisciplinary studies in business economics, psychology and sociolinguistics have been Annie’s stepping stone into the creative business management where she worked as an Executive Managing Director, Creative Director and Strategic Planner in global networks as well as in independent innovation- & creative agencies for more than two decades.

Miriam Steckl

Miriam Steckl works as Learning Experience Manager for the HPI Academy. She designs educational content and manages the Design Thinking strategy and implementation formats for executives. Miriam trains human-centered design, agile methods and strategies to manage complexity. She is also a member of the teaching team at the HPI School of Design Thinking in Potsdam, Germany. Before dedicating herself to human-centred design and research, Miriam worked in the public sector as corporate health manager and has been freelancing as a systemic group facilitator running participatory workshops for smaller and bigger groups.

Julia Oberhofer

As project manager at HPI Academy, Julia Oberhofer is the first point of contact for our customers. She advises on different workshop formats and helps companies and individuals to take the first steps on their Design Thinking Journey. Before starting at HPI Academy and supporting HPI’s COO since 2013, Julia was involved in developing a study program at a private university in Berlin. Her background is in Political Science. While working on an international research project, giving lectures at university and at the same time writing on her doctoral dissertation, she learned all about the challenges of managing complexity at first hand.

For more information on the online course please contact Julia at

HPI Academy

The HPI Academy is the continuing education arm of the Hasso Plattner Institute for Digital Engineering gGmbH (HPI) at the University of Potsdam. HPI was established by Hasso Plattner to realize his vision of a university for the future. HPI teaches and conducts research in IT systems engineering, digital health, entrepreneurship, and Design Thinking. The HPI Academy makes this knowledge available to professionals already in the workplace. HPI Academy clients benefit from an unmistakable combination of research and teaching on future-oriented topics and practical experience from a wealth of corporate projects. HPI Academy's offerings range from workshops on various aspects of Design Thinking, agile methods, and digital transformation, accompanying innovation and change processes, and digital product development. You can find more information on our services here: