Human-Centered Design: From Synthesis to Creative IdeasKaren von Schmieden, Mana Taheri, Lena Mayer
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Expert Talk: "Four Forces of Design" by Jonathan Edelman

Time effort: approx. 3 minutes
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About this video


Jonathan Edelman introduces his concept of the "Four Forces of Design" in this expert talk. He explains his perspective on the ways in which we can redesign products, systems or services. He concludes by pointing out the most important force for design thinking work.